GLHF: Malta’s esports news, built for the scroll

A news portal for Malta’s esports scene that reads like a social feed, posts its own social content and runs its own ads.

The brief
GLHF wanted a home for esports news in Malta. The readers are young, quick and always on their phones, so the site had to keep up with them.

Built for how they read
Before designing anything, we looked at where the community actually gets its news. The answer was no surprise: social media. So we brought that feel to the portal. Readers scroll from one full article straight into the next, with no hunting through menus or loading new pages.

Built for speed
Esports news moves fast, and five stories can drop in ten minutes. Writing an article and then making the social posts for it by hand doesn’t scale. So we built GLHF a custom tool that creates the social media posts and images for each new article the moment it goes live. The editors write, and the tool handles the rest.

Built to earn
A news site needs to pay for itself. We built a custom ad plugin that places ads across the whole site and inside articles. Each ad is scheduled in advance with its own start and end date, so GLHF can run several advertisers at once without swapping banners by hand.

Highlights:

• Feed-style reading, made for phones
• Social posts and images created for every new article
• Ads scheduled in advance, many advertisers at once

We don’t just build pages. We build the tools that save you time.